Expert Interview: Peter Som
Behind the Designer
When did you decide you wanted to be a designer?
Fifth grade — this was the year I opened my sisters' Paris Vogue and L'Officiel magazines and was amazed at the clothes I saw inside.
Who or what has shaped your designs the most over the years?
I'm inspired by movies, art, the women around me, and by the vibrancy of New York City.
How would you describe your style?
I try to make it feel effortless, which hopefully is the case since I buy a lot of the same things — white shirts,
What is the one rule or value you try to instill in all of your staff?
Work hard, but have fun. And no drama, please!
If you didn't become a designer, what would you be?
A chef without the restaurant hours. What they do is amazing!
Which foreign country inspires your style most?
France and the UK — the men in London and Paris know the perfectly cut suit worn with ease and charm.
What are your favorite cities to dine in?
San Francisco, New York City and Barcelona
What are your favorite foods?
So many — bacon, bread, short ribs, dim sum, mangoes
Where is your favorite place to eat?
Anywhere with good friends
What is your beverage of choice?
Iced tea
What is your least favorite food?
I still had a hard time with tripe.
What do you eat when you are home?
Simple comfort food — roast chicken and minestrone in the winter; in the summer, anything with heirloom tomatoes is good with me.
How do you incorporate your sense of style into your cooking?
They say cooking is an art while baking is a science, so I go about it the same way as design — proportion, texture, color and, of course, taste. Hopefully, some things I design look good enough to eat!
Do you decorate your plates before serving?
I keep it simple — white plates and clean, homey presentation. It's all about the food!
What was the most spectacular meal you have ever had?
A childhood family trip in France — we went to the 3 star Michelin-rated
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Expert Profile

Peter Som
Peter excelled in Art History and Art at Connecticut College and continued his studies at
Peter Som made his stellar debut in the Bryant Park tents with his Spring 2001 Collection. Since then, his clean, unfettered yet feminine clothes have been winning accolades from buyers and critics alike. Peter was nominated for the CFDA Perry Ellis Award for Emerging Talent (2002), among the 10 semi-finalists in the Vogue/CFDA fashion fund initiative (2004), nominated for a second time for the CFDA Swarovski Perry Ellis Award for Emerging Talent (2005), and among the three finalists nominated for the Cooper Hewitt National Design Award for Fashion Design (2006).
From July 2007 to October 2008, Peter Som served as Creative Director of women's wear for Bill Blass, receiving enormous praise from both press and retailers during his tenure.
Peter's following includes a new generation of stylish celebrities and starlets like Scarlett Johansson, Claire Danes, Camilla Belle, Mandy Moore, Maggie Gyllenhaal and Ginnifer Goodwin. Peter's collections have been featured in editorial features in magazines such as Vogue, W, Elle, Harper's Bazaar and InStyle.














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