Expert Interview: Juan Coronado
Mixologist, Bacardi Brand Master Apprentice
When did you first become interested in rum? (When was your first taste? How was the experience?)
I became interested in Rum in the late 80's, in the Dominican Republic, the taste was enchanting, beautiful, it was the true flavors of the islands.
What brought you into mixology?
It was definitely the challenge of creating some good and tasteful from scratch.
Do you have a favorite type of rum or production region?
I love Cuban style rum (smooth, dry and tasty).
If you don't order rum at a restaurant or bar, which beverage do you choose?
Bourbon or wine
What's your least favorite drink?
Long Island Iced Tea
What's your best rum-drinking memory? What was the occasion?
Having a rum punch with my brother on the beach in DR after I got through my first semester in college.
In your opinion, which country makes the best rum? Why?
Puerto Rican are my favorites because of all their technique, flavor and mixability.
What are your thoughts on recent trends within the industry?
Classics are here to stay, rums that are true to their original flavor profile rock!
What is the first thing someone learning about rum should know?
Continuous distillation
What are some of your favorite food and rum pairings?
Light rum and ceviche, dark rum and chiken tikka masala, Blended aged rums and coconut.
Do you think any rules should be adhered to when pairing?
Rum is a spirit of it's own, no rules!
Are there any benefits to drinking rum?
Bacardi Superior has 0 carbs, 0 sugars. Drink smart.
What rum should no home be without?
Bacardi Superior, the creator of the Mojito, the Daiquiri and the Piña Colada.
Do you have any favorite bar ware or gadgets? Are there any new ones on the market?
A good muddler: Pottery Barn has a great one!
What are your three best tips, tricks or techniques for rum lovers?
Respect it, enjoy it and bring it to parties.
What's your favorite rum concoction?
The "Papa Double"
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Expert Profile

Juan Coronado
A graduate of the School of Visual Arts (SVA) in NYC, Juan holds a Bachelor's in Liberal Arts and a degree as an Electronic Engineer in Communications (APEC) from the Dominican Republic. In 1996 Juan's sommelier expertise equipped him with the tools to be a key component in the opening of the biggest Champagne bar in America, The Bubble Lounge in New York and San Francisco. In 2005, he opened a mixologist bar/restaurant call Sortie, which was home of modern and classic cocktails in Hell's Kitchen, NY.
Juan has been honored with impressive accolades, such as the "Eat Out Award 2006" from Time Out Magazine, "Classic Martini Contest" from the Astor Center in 2008, New York City, "Top 10 Venues of the Year" from Shecky's List 2006 & 2007, and "Rum Clement's Cocktail Competition Award 2005."
Juan, has also consulted for several companies such as Hennessy, Whitley Neil Gin, Heavy Water Vodka, Partida Tequila, Frida Khalo Tequila, and Domaine De Canton. He is currently training with world renowned BACARDI Brand Master Willie Ramos before pursuing to successfully train distributors, sales teams, and consumers on the history, culture, and process of the renowned Puerto Rican rum.













