December 31, 2008 10:12 am

Add a Little Riot to Your Diet

I met Sarah Endline through a friend and fellow Harvard Business School alum. Those HBS women--they're always networking :-) They are also always eating :-)

After a little searching on Google, I realized that Sarah was not only making yummy treats, but actually trying to make the world a better place--one sweetriot at a time. She sources her cacao directly in Latin America (who would have guessed?) Better yet, she uses recyclable packaging, which features some of the most talented emerging artists. Here's the best part: sweetriot is made by only using all-natural, healthy ingredients for their dark chocolate 'peaces.' Who would have thought sinning with sweets could be eco-friendly and healthy at the same time. No wonder why Sarah Jessica Parker and Eva Longoria Parker love them!

In case you didn't know, cacao beans come from cacao fruit trees commonly found in South America and Central America. After the beans are cleaned, roasted and shelled, the nibs of the beans remain. Sweetriot nabs the nibs in their natural, unprocessed state and dunks 'em in dark chocolate to balance their naturally bitter flavor. The result is a lightly (but not overly) sweet nugget with a teeny crunch. Not only are they full of antioxidants, but they're packed with so-called bliss chemicals such as anandamide, and phenylethylamine (PEA), which is released when you're in love and helps you to stay focused.

In this video, we share some of magic behind the sweetriot. This shoot was quite an experience with tons of New York epicures bumping into us while searching for their favorite ingredients at Zabars. Life is busy and I do a lot of my eating on the go. sweetriot is the perfect quick snack; a healthy pleasure rather than a guilty one.

When Sarah showed us how she satisfies sweet cravings one sweetriot at a time, we were instantly addicted. Sweetriots have become a favorite snack at the behind the burner office--they sure satisfy our sweet cravings and keep us in a good mood even when we're up late writing and editing each other's work!

These yummy cacao nibs can be your very own treat for your purse, briefcase, man bag (if you so fancy), suitcase, car and everywhere else you desire.

On a personal note, it has been a pleasure getting to know Sarah; she is a passionate and socially responsible entrepreneur who has all it takes to run a successful business.

We've joined the sweetriot. Now, it's your turn.

Divya Gugnani

— Written by Divya Gugnani

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